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Eagle Auto Parts

Shop Car Parts, Performance Parts, and much more!

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Eagle Auto Parts is a well-known name in the Australian aftermarket scene, founded in 1983 and specialising in American replacement parts and high-performance parts for USA makes and models. The company is also an authorized dealer for GM Performance parts in Australia. With showrooms located in Melbourne and Brisbane, the Eagle Auto Parts team have become the go-to experts for car enthusiasts. The team has a wealth of expertise. If you can’t find what you are looking for, the company can source the item for you. Whether you are looking to upgrade your vehicle’s performance or in need of a replacement part, Eagle Auto Parts is the go-to place for all your American car needs in Australia.

The Challenge

Eagle Auto Parts found themselves relying heavily only on eBay for their online sales. Their website merely functioned as a search engine, directing visitors to their eBay store. The heavy fees from eBay, which amounted to nearly 15% of their revenue, were eroding their profits. Despite having strong brand awareness, the challenge was to redirect traffic to their website and physical store.

The Solution

We undertook a comprehensive approach, creating a custom website for desktop and mobile platforms that was built on Shopify. The site allowed the client to manage and create products and blogs with ease while providing a visually appealing and user-friendly shopfront for their customers.

One of the critical aspects of our solution was the integration of the new Shopify site with Maropost (formerly Neto), a powerful inventory management system. This integration allowed Eagle Auto Parts to synchronise their inventory across their eBay stores, online store, and in-store sales, creating a unified system for product management and eliminating the risk of overselling.

We developed in-depth home and collection pages tailored for cold traffic, pitching the right products and Eagle Auto Parts’ other services. A significant part of the project was migrating their entire eBay catalogue into their current product catalogue, and merging inventory levels to create a single source of truth. This consolidation streamlined their operations, providing a more accurate and efficient inventory management system.

The Results

The digital transformation of Eagle Auto Parts has been nothing short of remarkable. Within the first few months of launching the new website, online sales soared to over $500k, marking a significant milestone in the company’s online revenue journey. This increase was a direct result of the improved user experience and the streamlined buying process that our solution provided. Concurrently, phone inquiries saw a substantial increase of 67%. This uplift not only led to immediate sales but also facilitated better customer relationship management, with the team being able to capture customer details during these calls, laying the groundwork for future marketing initiatives and fostering long-term customer relationships.

The integration of Shopify with Maropost (Neto) led to a more efficient and accurate inventory management system. Eagle Auto Parts reported a marked reduction in overselling incidents and smoother operations across all their sales channels – the eBay store, online store, and physical outlets. Additionally, post-launch data showed a 35% increase in time spent on the website, indicating higher engagement levels. The bounce rate decreased by 20%, suggesting that visitors found the content more relevant and the website easier to navigate. By moving away from eBay as their primary sales platform, Eagle Auto Parts saved thousands of dollars in fees, having a significant impact on their bottom line and increasing their overall profitability.

+67%
Substantial Increase

+35%
Increase website time spent

What the client has said

“Working with Fady and the team at Web Divine was a game-changing decision for Eagle Auto Parts. From the get-go, they showed a deep understanding of our business and our challenges. They took the time to design a solution tailored to our needs, and the results speak for themselves. The increase in sales, the decrease in eBay fees, and the overall improvement in our operations have far exceeded our expectations. Fady and his team have not just been service providers, but partners in our growth journey. Their commitment, expertise, and genuine care have made all the difference. I highly recommend Web Divine to any business looking for a digital transformation.”

Graeme Kirk

Owner, Eagle Auto Parts

Let's discuss how we can increase your site's efficiency, user engagement, and ultimately, your revenue.

Are you ready to experience the transformative results that Eagle Auto Parts achieved with Web Divine? Imagine a custom-built website that not only increases your sales but also provides you with an efficient inventory management system, reduces unnecessary operational costs, and enhances your overall customer engagement. Our team at Web Divine is committed to creating tailored solutions that drive growth and efficiency for your business. Don’t let high platform fees and an inefficient website hold you back. Contact us today and embark on a journey towards a more profitable and efficient digital operation. Your success story could be the next one we share!

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What our wonderful clients say

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384 Keilor Road
 
Niddrie VIC 3042

We’re obsessed with crafting heavenly digital experiences for our clients’ customers.

Welcome to Web Divine, Melbourne’s premier web design and development studio with over 7 years of experience. Our avant-garde approach and expert team are committed to crafting captivating digital solutions, propelling your business to new heights of online success.

Combining creativity, technology, and customer focus, we deliver mesmerising web designs, applications and e-commerce solutions that outshine competitors and delight customers. Our enchanting user experiences and cutting-edge tech ensure future-proof websites that support your business goals, be it minimalist portfolios or elaborate e-commerce sites.

Transcend to the celestial realm with Web Divine as your digital partner and experience extraordinary online success.

To your continued success and unlimited prosperity,

 

 

 

 

 

 

Fady Ilias
Director & Head of Growth

We’re obsessed with crafting heavenly digital experiences for our clients’ customers.

Welcome to Web Divine, Melbourne’s premier web design and development studio with over 7 years of experience. Our avant-garde approach and expert team are committed to crafting captivating digital solutions, propelling your business to new heights of online success.

 

Combining creativity, technology, and customer focus, we deliver mesmerising web designs, applications and e-commerce solutions that outshine competitors and delight customers. Our enchanting user experiences and cutting-edge tech ensure future-proof websites that support your business goals, be it minimalist portfolios or elaborate e-commerce sites.

 

Transcend to the celestial realm with Web Divine as your digital partner and experience extraordinary online success.

 

To your continued success and unlimited prosperity,

 

 

 

 

Fady Ilias
Director & Head of Growth

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