Why we scope before we quote

A price on day one feels reassuring. Ask three agencies for a website quote after a ten-minute call and you'll often get three very different numbers. None of them is exactly wrong. They're guesses, because nobody has worked out what the job actually is yet.

We'd rather not guess with your money. So we scope the project first, then give you a fixed price for it.

What goes wrong with a guessed price

A quote written before anyone understands the work has to protect the agency from everything it doesn't know yet. That usually goes one of two ways:

• It's padded. Every unknown gets a contingency, and you pay for problems that may never show up.
• It's thin. The low number wins the job, then the project gets squeezed to stay profitable: fewer revisions, a template where you expected custom design, and a steady stream of "that's out of scope" emails.

Either way, the scope turns into something to argue over instead of something to build.

What scoping actually involves

Scoping covers the Discover and Blueprint stages of our process. Before we put a number on anything, we work out:

• What the site has to achieve. Leads, bookings, sales, applications, or something else entirely.
• The pages and templates it needs, and which of them are genuinely custom.
• The functionality. Forms, bookings, payments, logins, and integrations with your CRM or other systems.
• Where the content comes from. Who writes it, what already exists, and what has to move across from your current site.
• The timeline, including anything fixed in your calendar, like a launch, a campaign or the end of the financial year.

What the fixed price covers

Once the scope is agreed, you get a fixed price against it. The proposal spells out what's included, the stages it will be delivered in, and roughly when each one lands, so there's nothing to read between the lines.

If the brief changes partway through (it happens on good projects too), we price the change before any work starts on it. You decide whether it's worth doing. The number never moves without your say-so.

Why not just bill by the hour?

Open-ended hourly billing removes the agency's risk by handing all of it to you. You can't budget for it, and you can't compare one agency's hours with another's. A fixed price on a properly scoped project gives you a number you can plan around, and it gives us a clear brief to deliver against.

What it means for you

• You compare quotes on what's actually included, not on who guessed lowest
• There are no surprise invoices for work you assumed was part of the job
• You can still change direction; you just see the cost before you commit to it
• We're measured on whether the site does its job, not on how many hours it took

Scoping isn't there to slow you down. It's there so the price you're quoted is the price you pay.

Want a rough idea before you talk to anyone? Our website cost guide has typical Australian ranges and explains what pushes a project up or down. When you're ready for a real number, tell us what you're building.