PPC & Google Ads
Google Ads that turn clicks into customers
We plan, build and optimise Google Ads and PPC campaigns that put you in front of ready-to-buy customers - and turn every dollar of ad spend into measurable returns.
The problem
Most ad budgets quietly leak money
Poorly structured campaigns, broad targeting and weak landing pages burn budget on clicks that never convert. We build lean, conversion-focused PPC that spends where it counts, cuts the waste, and proves its return.
Who it's for
Is this you?
Businesses that need qualified leads now, not in six months
Advertisers whose current account is quietly wasting budget
Brands launching a product, location or offer that needs fast traction
Companies sending paid traffic to pages that don't convert
What you get
A complete paid-search engine
- 01
Search & Shopping ads
High-intent campaigns that capture demand at the exact moment of purchase.
- 02
Precise targeting
Tight keyword strategy and negative keywords that cut wasted spend.
- 03
Remarketing
Bring back visitors who didn't convert the first time and close the loop.
- 04
Landing pages
Conversion-optimised landing pages so the clicks you pay for actually convert.
- 05
Tracking & attribution
Proper conversion tracking so you know exactly what every dollar returns.
- 06
Ongoing optimisation
Continuous testing of bids, copy and audiences to keep improving ROI.
Our process
How we run your campaigns
Audit
We review your account, competitors and opportunities to find the fastest wins.
Strategy
A clear plan - campaigns, budgets, targeting and the metrics that matter.
Build
We structure campaigns, write the ads and set up airtight conversion tracking.
Launch
Campaigns go live with budgets controlled and every conversion measured.
Optimise
Ongoing testing and refinement to drive down cost-per-lead and scale what works.
Investment
Management scaled to your goals
We work on a monthly management retainer, scaled to your goals and ad spend - recommended after a free account audit. Your ad budget is separate and always yours. What shapes the retainer:
- Platforms (Search, Shopping, Display)
- Monthly ad spend
- Number of campaigns
- Landing page requirements
Get started
Let's scope your project
We're Melbourne-based and work with clients across Australia. Every engagement is tailored to your goals - tell us what you're trying to achieve and we'll put together a clear, fixed-scope proposal with no surprises.
Get a tailored quoteRecent work
Websites we've built
Ads only convert when the landing page does. For Google Ads results from a business like yours, ask us on a call.
Why Web Divine
Why businesses choose us for PPC
ROI-obsessed paid search from a senior, Melbourne-based team.
ROI-obsessed
We optimise for cost-per-lead and revenue, not clicks or impressions.
Conversion-first
We fix the landing page, not just the ad - so spend actually converts.
Transparent reporting
Clear monthly reporting on spend, leads and return. No black boxes.
You own everything
Your account, your data, your budget - always. No lock-in.
Let's talk about your project
Book a call with the people who would actually build it. You'll get straight answers on scope and timeline, and a fixed quote once the project is scoped.