Paid Social Ads
Paid social that stops the scroll and drives sales
We build and manage paid social campaigns across Meta, Instagram, TikTok and LinkedIn - pairing scroll-stopping creative with full-funnel strategy to turn attention into revenue.
The problem
Boosting posts isn't a strategy
Most paid social fails because it's all top-of-funnel - great reach, no revenue. Winning on social means the right creative, to the right audience, at the right stage of the funnel, with a clear path to purchase. That's what we build.
Who it's for
Is this you?
Brands with a strong product that deserves a wider audience
eCommerce stores wanting to scale beyond search alone
Businesses sitting on great content that isn't reaching buyers
Advertisers tired of boosting posts with nothing to show for it
What you get
Full-funnel paid social
- 01
Campaign strategy
Full-funnel campaigns across Meta, Instagram, TikTok and LinkedIn.
- 02
Ad creative
Scroll-stopping creative and copy built specifically for each platform.
- 03
Audience building
Custom, lookalike and interest audiences that find your best customers.
- 04
Retargeting funnels
Re-engage warm audiences and convert the people already interested.
- 05
Reporting
Transparent reporting on spend, ROAS and the metrics that matter.
- 06
Testing & scaling
Constant creative and audience testing to scale what works profitably.
Our process
How we run your social ads
Discover
We learn your offer, audience and goals to shape the right funnel.
Create
We produce platform-native creative and copy designed to convert.
Launch
Campaigns go live with clean tracking and controlled budgets.
Test
We test creative, audiences and offers to find the winners.
Scale
We scale profitable campaigns while protecting your return.
Investment
Management scaled to your goals
We work on a monthly management retainer scaled to your goals and ad spend, recommended after a free strategy call. Your ad budget is separate and always yours. What shapes the retainer:
- Platforms (Meta, TikTok, LinkedIn)
- Monthly ad spend
- Creative volume
- Funnel complexity
Get started
Let's scope your project
We're Melbourne-based and work with clients across Australia. Every engagement is tailored to your goals - tell us what you're trying to achieve and we'll put together a clear, fixed-scope proposal with no surprises.
Get a tailored quoteRecent work
Websites we've built
Social ads only convert when the landing page does. For paid social results from a business like yours, ask us on a call.
Why Web Divine
Why brands choose us for paid social
Creative-led, full-funnel paid social from a senior, Melbourne-based team.
Creative that converts
Scroll-stopping, platform-native creative - the biggest lever in paid social.
Full-funnel thinking
From awareness to retargeting, every stage is built to drive revenue.
Transparent reporting
Clear reporting on spend, ROAS and results - no vanity metrics.
Always testing
Relentless creative and audience testing to scale profitably.
Let's talk about your project
Book a call with the people who would actually build it. You'll get straight answers on scope and timeline, and a fixed quote once the project is scoped.