Case Study
Hop and Learn Children's Therapy
A warm, family-friendly website for a paediatric therapy practice - designed to simplify referrals, explain services clearly, and build trust with parents and carers.
Overview
About Hop and Learn Children's Therapy
A warm, family-friendly website for a paediatric therapy practice - designed to simplify referrals, explain services clearly, and build trust with parents and carers.
Services Delivered
85%
Referral Growth
30%
Bounce Rate Drop
92%
Form Completion
6
Therapy Services
The Challenge
What Hop and Learn Children's Therapy needed
Hop and Learn provides speech pathology, occupational therapy, and behaviour support for children. They needed a website that would resonate with anxious parents searching for therapy services, clearly explain complex clinical offerings, and make the referral process as frictionless as possible.
Strategy & Approach
How we approached it
We created a playful yet professional WordPress site with a warm colour palette and child-friendly illustrations. Each therapy service has a dedicated page with plain-language explanations, expected outcomes, and what to expect at a first appointment. The referral form was simplified to a 3-step process with progress indicators.
Key Features
What we built for Hop and Learn Children's Therapy
Service Explainers
Plain-language pages for each therapy type with FAQs, expected outcomes, and age suitability - helping parents understand what their child needs.
3-Step Referral Form
A simplified referral process with progress indicators, auto-save, and confirmation emails to both parents and clinicians.
Team Profiles
Individual therapist profiles with qualifications, specialisations, and a personal welcome message to build rapport before the first visit.
"Parents tell us our website made them feel at ease before they even walked through the door. That's exactly what we wanted."
The Results
What changed for Hop and Learn Children's Therapy
The new website significantly increased referral submissions and reduced phone enquiries about basic service information. Parents reported feeling more confident about choosing Hop and Learn after visiting the site, and the practice saw a measurable increase in new patient bookings.
Industry Expertise
NDIS & Disability web design & development
We design and build accessible, plain-language websites for Melbourne NDIS providers and disability services - WCAG-compliant, easy to navigate and built to earn the trust of participants, families and support coordinators.
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