Case Study
Toorak Road South Yarra
A precinct directory and community hub for the Toorak Road South Yarra shopping strip.
Overview
About Toorak Road South Yarra
A precinct directory and community hub for the Toorak Road South Yarra shopping strip.
Services Delivered
The Challenge
What Toorak Road South Yarra needed
Toorak Road South Yarra is one of Melbourne's most loved shopping and dining strips, and its business association wanted a digital home that did the precinct justice - somewhere visitors could discover the boutiques, restaurants, cafes and services along the strip, keep up with events and news, and plan a visit. It had to feel as stylish as the destination itself while making a large, ever-changing directory easy to browse.
Strategy & Approach
How we approached it
We built a directory and content hub that organises the precinct's businesses by category - dine, shop, hair & beauty, services, wellness - alongside an events calendar, a news blog and a social feed. The design leans into the area's premium, vibrant character, and the listing system is structured so the association can keep the directory current as the strip evolves.
The Results
Where it landed
A polished, browsable home for the precinct that helps locals and visitors discover what's on the strip, surfaces events and news, and gives the business association an easy way to keep it all up to date.
Industry Expertise
eCommerce & Retail web design & development
We design and develop high-converting online stores for Melbourne and Australian brands, mostly on Shopify: engineered for speed, trust and average order value, on the right platform for your stage.
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