Case Study
Reclaim Legal
Custom design site for a Melbourne legal firm
Overview
About Reclaim Legal
Custom design site for a Melbourne legal firm
Services Delivered
The Challenge
What Reclaim Legal needed
Reclaim Legal acts for people at some of the hardest moments of their lives - workplace injuries, transport accidents, public liability claims, superannuation and insurance disputes, unfair dismissals, wills and estates. Their clients aren't doing considered B2B due diligence; they're often stressed, injured, and searching from a phone late at night. The firm needed a website that does the opposite of what traditional law-firm design does: lead with warmth and plain language instead of institutional gravitas, make 'No Win, No Fee' clear without feeling like a billboard, and turn a moment of crisis into a simple, reassuring first step. It also had to carry seven distinct practice areas without becoming a maze.
Strategy & Approach
How we approached it
We designed around the person, not the profession. A warm palette and real photography of the actual team replace corporate austerity, under a positioning line that sets the tone for everything: legal advice that makes you feel understood. The hero speaks in the visitor's own questions - injured? can't work? facing unpaid debts? - and answers with a single reassuring promise: Reclaim Legal is here to help you reclaim your life. A free claim check is the primary action everywhere, giving anxious visitors a no-commitment first step, with click-to-call one tap away for those who'd rather talk. Practice areas render as plain-language cards - workers' compensation, transport accidents, public liability, superannuation and insurance claims, wills and estates, debt recovery, employment law - each leading to its own page. The whole experience is mobile-first, because that's where a person in crisis actually is.
The Results
Where it landed
The site meets people at a hard moment and lowers the barrier to acting: every practice area sits one tap from a free claim check, and the firm's empathy positioning is carried by the design itself rather than merely claimed. Reclaim's 'No Win, No Fee' promise is prominent without being predatory - a reassurance banner rather than a sales pitch - presented alongside the plain-language answers that build enough trust to start a conversation. What was a crowded, seven-practice-area brief became a warm, navigable site that turns late-night searches and worried referrals into claim checks and phone calls - new matters for the firm, and a first step that feels human for the people making it. Together with Blackstone, it also demonstrates the range our legal work spans: two firms, two completely different buyers, two completely different designs - each built for how its clients actually choose.
Industry Expertise
Legal web design & development
We build authoritative, conversion-focused websites for Melbourne law firms and legal practices - designed to communicate expertise and turn visitors into qualified enquiries.
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