
Case Study
Eagle Auto Parts
A high-performance Shopify store for automotive parts - featuring vehicle fitment lookup, bulk ordering, and a trade account system for workshops.
Overview
About Eagle Auto Parts
A high-performance Shopify store for automotive parts - featuring vehicle fitment lookup, bulk ordering, and a trade account system for workshops.
Want the same for your store? Explore our Melbourne Shopify development service.
Services Delivered
50%
Returns Reduced
200+
Trade Signups
5000+
SKUs Catalogued
3x faster
Order Processing
The Challenge
What Eagle Auto Parts needed
Eagle Auto Parts supplies thousands of automotive parts and accessories to both retail customers and trade workshops. They needed an e-commerce platform with vehicle-specific part lookup, bulk ordering for trade customers, and a catalogue that could handle thousands of SKUs without compromising performance or search accuracy.
Strategy & Approach
How we approached it
We engineered a Shopify store with a custom vehicle fitment filter - allowing customers to find parts by make, model, and year. Trade customers get access to a gated portal with wholesale pricing, bulk cart functionality, and 30-day account terms. The catalogue was structured with faceted search and smart auto-suggestions to handle the large product range.

Key Features
What we built for Eagle Auto Parts
Vehicle Fitment Lookup
A make-model-year filter system ensuring customers find the exact part for their vehicle - reducing returns and support queries.
Trade Account Portal
A gated wholesale section with tiered pricing, bulk cart functionality, order history, and 30-day payment terms for workshops.
Smart Catalogue Search
Faceted search with auto-suggestions, OEM cross-referencing, and category filters for navigating thousands of products.
"The fitment lookup alone has cut our returns in half. Trade customers love the bulk ordering system - it's saved us hours every week."
The Results
What changed for Eagle Auto Parts
The new platform transformed Eagle's online presence, with trade account signups exceeding projections and online orders replacing a significant portion of phone-based ordering. The fitment lookup became the most-used feature, drastically reducing returns from incorrect part purchases.
Industry Expertise
eCommerce & Retail web design & development
We design and develop high-converting online stores for Melbourne and Australian brands, mostly on Shopify: engineered for speed, trust and average order value, on the right platform for your stage.
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