Case Study
MetreMate
A SaaS marketing site and web application for a construction measurement tool - featuring interactive demos, pricing calculators, and a conversion-optimised signup flow.
Overview
About MetreMate
A SaaS marketing site and web application for a construction measurement tool - featuring interactive demos, pricing calculators, and a conversion-optimised signup flow.
Services Delivered
2x
Trial Signups
150%
Demo Requests
8.5%
Conversion Rate
4.2 min
Time on Site
The Challenge
What MetreMate needed
MetreMate is a digital measurement and quoting tool for builders and tradespeople. They needed a marketing website that could clearly demonstrate the product's value to a non-technical audience, drive free trial signups, and support their B2B sales pipeline with case studies and ROI calculators.
Strategy & Approach
How we approached it
We designed a bold, tool-focused marketing site with an interactive product demo, animated feature walkthroughs, and a pricing calculator that shows potential time and cost savings. The signup flow was streamlined to reduce friction, with progressive profiling to gather key data without overwhelming new users.
Key Features
What we built for MetreMate
Interactive Product Demo
A guided, browser-based walkthrough of MetreMate's core features - letting prospects experience the tool before signing up.
ROI Calculator
An interactive calculator showing time and cost savings based on project volume, helping sales close enterprise deals faster.
Conversion-Optimised Signup
A frictionless multi-step signup with progressive profiling, smart defaults, and instant onboarding into the app.
"Web Divine understood our product deeply and translated it into a website that sells itself. The interactive demo is a game-changer for us."
The Results
What changed for MetreMate
The new marketing site doubled free trial signups in the first month. The interactive demo reduced the sales team's demo workload, and the ROI calculator became a key tool in closing enterprise deals.
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Digital Ink Technologies
Hop and Learn Children's Therapy
Sunrise Family Medical Centre
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Eagle Auto Parts
Toorak Road South Yarra
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Reclaim Legal
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Echolight
Slick Hair
CatPak
JiggyCoins
AboveSkin
Drift Academy
SuuBalm
The Bureau
Sellar Capital
Circumcision Specialist Clinic
Lincolnville Medical Centre
The Clinic Footscray
Aesir Health
Scribble Children's Therapy
Stud Road Medical Centre
Wells Road Medical Centre
JC Care Services
Gordon General Practice
Ideal Building Inspections
Telos Advisory
C Squared Automation
Otium Health
Psychly
Victoria Ideal Construction
Movement Medic Physiotherapy
Oak Park Medical Centre
BEEDA
Hamp Lane Medical
Top IT Solutions
KODE Finance
McKays Family Butchers
St. Lukes Medical Centre
Victoria Ideal Building Construction
House and Land Co
Coptic Hope
Moonee Valley Knights
Coptic Care International Community
Sunbury Square Medical Centre
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Unity Care Collective
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